It's Spring 2022 and me being a creature of habit I go into the lab (open illustrator lol) and start trying to put things together. I initially came with few designs which I post later. 

This theme is something I had be thinking of doing for a while. The first design is inspired by the neighbourhood watch sign. I see this sign 30 times a day in my neighbourhood, it feels like there is one on every corner. Dem A Pree is slang from JA which is something I had done in the past with my RUN UP hoodies. That design was more of a football concept. With this I wanted something that would connect a city and an era. 

Echelon.Design quotable line is a blend of kawaii vector art with hip hop influence.

I first came up with the line in 2010 when my twin boys were born. My first design “You Gots To Chill” was sort of a representation of them as babies with their “baby gloves” on.

When I design t-shirts I always keep kids in mind so both kids and adults can wear em' (at least I try lol).

I grew up in the golden era so that’s were I get some of my inspiration from. A few of my favourite rapers consist of Jay-z, Nas, B.I.G., (The usual 3), Jadakiss, Royce 5”9, Phonte (That’s my top 5 + sub). Being from Toronto (the 6) Drake, Tory Lanez and Nite (lol) are also a few of my favourites… I keep my ear to street always looking for new music.

Hello World.... I recently switched to Shopify because my WP blog on Godaddy giving me too many issues. So I said f'it and let's dedicate ourselves more. For this time around I have that "All money in" mentality.. that's an inspiration from Nipsey Hustle, who embodied that work ethic perserverience.